β LIMITED AVAILABILITY - ONLY 3 CLIENT SPOTS THIS QUARTER. APPLY TO SEE IF WE'RE A FIT.
β LIMITED AVAILABILITY - ONLY 3 CLIENT SPOTS THIS QUARTER. APPLY TO SEE IF WE'RE A FIT.
DONE-FOR-YOU META ADS MANAGEMENT
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads Should Be Driving
Real Revenue. Not Random Results.
A conversion-focused Meta ads strategy built around your business, not vanity metrics, not generic campaigns, not guesswork.
DONE-FOR-YOU META ADS MANAGEMENT
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads Should Be Driving
Real Revenue. Not Random Results.
A conversion-focused Meta ads strategy built around your business, not vanity metrics, not generic campaigns, not guesswork.
DONE-FOR-YOU META ADS MANAGEMENT
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads Should Be Driving
Real Revenue. Not Random Results.
A conversion-focused Meta ads strategy built around your business, not vanity metrics, not generic campaigns, not guesswork.
DONE-FOR-YOU META ADS MANAGEMENT
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads
Should Be Driving
Real Revenue.
Not Random Results.
Your Meta Ads Should Be Driving
Real Revenue. Not Random Results.
A conversion-focused Meta ads strategy built around your business, not vanity metrics, not generic campaigns, not guesswork.
You're spending on ads. But the numbers never quite ad up.
You're spending on ads. But the numbers never quite ad up.
Your results are inconsistent... a good month followed by a flat one, and you can't explain why either happened.
You're getting clicks and traffic but not enough qualified leads or actual sales coming through.
You're not sure what to test next. Decisions feel reactive rather than strategic.
Your reports show impressions, reach, and CPM... but not what you actually care about: revenue and lead quality.
You've worked with someone who just "managed the campaigns" without thinking about your business. You want more than that.
The real problem isn't your ads. It's the absence of a clear strategy.
Without a defined framework for testing, decision-making, and optimization, ad performance will always feel out of your control.
And uncontrolled spend with unpredictable returns is the one thing no established brand should tolerate.
Your results are inconsistent... a good month followed by a flat one, and you can't explain why either happened.
You're getting clicks and traffic but not enough qualified leads or actual sales coming through.
You're not sure what to test next. Decisions feel reactive rather than strategic.
Your reports show impressions, reach, and CPM... but not what you actually care about: revenue and lead quality.
You've worked with someone who just "managed the campaigns" without thinking about your business. You want more than that.
The real problem isn't your ads. It's the absence of a clear strategy.
Without a defined framework for testing, decision-making, and optimization, ad performance will always feel out of your control.
And uncontrolled spend with unpredictable returns is the one thing no established brand should tolerate.
What it looks like when Meta ads actually work.
Not "better ads." A fundamentally different relationship with your paid acquisition channel.
One built on clarity, control, and results.
Predictability.
A steadier, more reliable flow of qualified leads and sales, not a random spike one month and silence the next.
Control.
You know what's working, why it's working, and exactly what levers to pull when performance needs to improve.
Strategic Clarity.
A defined testing framework and decision-making process, so nothing is guesswork and every change has purpose.
A Real Partner
Someone who thinks about your business outcomes, not just platform metrics. Someone who leads, not just executes.
What it looks like when Meta ads actually work.
Not "better ads."
A fundamentally different relationship with your paid acquisition channel.
One built on clarity, control, and results.
Predictability.
A steadier, more reliable flow of qualified leads and sales, not a random spike one month and silence the next.
Control.
You know what's working, why it's working, and exactly what levers to pull when performance needs to improve.
Strategic Clarity.
A defined testing framework and decision-making process, so nothing is guesswork and every change has purpose.
A Real Partner
Someone who thinks about your business outcomes, not just platform metrics. Someone who leads, not just executes.
HOW IT WORKS
Done-For-You Meta Ads Management
A fully managed, conversion-focused Meta ads service for established brands ready to build a more reliable growth channel.
1
Audience Research & Ad Strategy
Before anything goes live, we build the strategic foundation. No launching blind.
Deep-dive into your audience, competitors, and current market positioning
Buyer intent mapping to understand who we're actually targeting and why
A clear testing framework so every campaign decision is intentional
Full ad strategy aligned to your conversion goals, not generic best practices
2
Ad Creation & Launch
Strategy becomes execution. Campaigns built around conversion, not just visibility.
Ad creative and copy developed around your specific buyer and offer
Campaign structure designed for testing, learning, and scaling
Targeting built on buyer intent signals, not broad demographics
Full account setup, pixel verification, and technical launch
3
Ongoing Monitoring & Optimization
Active management with a commercial lens. Results reviewed through the lens of what matters: leads and sales.
Regular performance analysis focused on conversion quality, not vanity metrics
Ongoing optimization of creative, targeting, and bidding
Clear reporting tied to business outcomes, no fluffy dashboards
Strategic recommendations so you always know what's working and what's next
INVESTMENT
$2,500/mo
3-month minimum
What's Included
Full Meta ads strategy and research
Ad creation, copywriting, and launch
Ongoing campaign management and optimization
Monthly performance reporting (conversion-focused)
Direct access and strategic communication
Testing framework and decision documentation
HOW IT WORKS
Done-For-You Meta Ads Management
A fully managed, conversion-focused Meta ads service for established brands ready to build a more reliable growth channel.
1
Audience Research & Ad Strategy
Before anything goes live, we build the strategic foundation. No launching blind.
Deep-dive into your audience, competitors, and current market positioning
Buyer intent mapping to understand who we're actually targeting and why
A clear testing framework so every campaign decision is intentional
Full ad strategy aligned to your conversion goals, not generic best practices
2
Ad Creation & Launch
Strategy becomes execution. Campaigns built around conversion, not just visibility.
Ad creative and copy developed around your specific buyer and offer
Campaign structure designed for testing, learning, and scaling
Targeting built on buyer intent signals, not broad demographics
Full account setup, pixel verification, and technical launch
3
Ongoing Monitoring & Optimization
Active management with a commercial lens. Results reviewed through the lens of what matters: leads and sales.
Regular performance analysis focused on conversion quality, not vanity metrics
Ongoing optimization of creative, targeting, and bidding
Clear reporting tied to business outcomes, no fluffy dashboards
Strategic recommendations so you always know what's working and what's next
INVESTMENT
$2,500/mo
3-month minimum
What's Included
Full Meta ads strategy and research
Ad creation, copywriting, and launch
Ongoing campaign management and optimization
Monthly performance reporting (conversion-focused)
Direct access and strategic communication
Testing framework and decision documentation
This Is For You If...
You're an established brand with existing traction and market proof
You've run ads before and know something is missing from your strategy
You want measurable ROI and performance clarity, not just activity
You value expertise and are ready to invest in it seriously
You want a strategic partner who thinks about your business, not a task-doer
This Is NOT For You If...
You're a brand-new business with no market traction yet
You're looking for the most affordable option on the market
You expect ads to fix a weak offer, weak positioning, or a broken sales process
You want platform management with no strategic layer behind it
This Is For You If...
You're an established brand with existing traction and market proof
You've run ads before and know something is missing from your strategy
You want measurable ROI and performance clarity, not just activity
You value expertise and are ready to invest in it seriously
You want a strategic partner who thinks about your business, not a task-doer
This Is NOT For You If...
You're a brand-new business with no market traction yet
You're looking for the most affordable option on the market
You expect ads to fix a weak offer, weak positioning, or a broken sales process
You want platform management with no strategic layer behind it
CONVERSION-FOCUSED. RESULTS-DRIVEN.
ALLI MARLER
Meta Ads Strategist
Most businesses hiring for Meta ads get someone who launches campaigns and monitors dashboards. They get reports full of reach and impressions. They get activity without clarity.
I work differently. My entire focus is on what actually moves your business forward... qualified leads, sales, and a systematic approach to improving both over time.
I work specifically with established brands that already have traction. That's deliberate. Ads don't build businesses from scratch, they amplify businesses that are already moving. If you have market proof and you want more reliable, scalable performance from your Meta spend, that's exactly what I'm built for.
My background isn't in making pretty ads. It's in understanding buyer intent, building testing frameworks, and translating ad performance into language that connects to revenue. I think commercially, not just tactically.
Focused exclusively on Meta ads strategy, not a generalist
Works only with established brands that have real market traction
Conversion and buyer intent at the center of every campaign decision
Strategic partner, not a task-based freelancer
Every month you wait is a month of budget without strategy.
Ads don't pause while you decide. If you're already running Meta ads with inconsistent results, every week that passes is spend without a system and data that can't be recovered.
I take on a small number of clients at any given time. This is deliberate. My work requires genuine attention to each brand's performance, not a factory model where your account gets checked twice a week by an account manager.
If you've been thinking about getting serious with your Meta ads strategy, the time to start is not next quarter.
CURRENT AVAILABILITY
3
CLIENT SPOTS OPEN THIS QUARTER
Client spots open this quarter Once filled, the next opening will be in Q3. Strategy calls are first-come, first-served for qualified brands.
Every month you wait is a month of budget without strategy.
Ads don't pause while you decide. If you're already running Meta ads with inconsistent results, every week that passes is spend without a system and data that can't be recovered.
I take on a small number of clients at any given time. This is deliberate. My work requires genuine attention to each brand's performance, not a factory model where your account gets checked twice a week by an account manager.
If you've been thinking about getting serious with your Meta ads strategy, the time to start is not next quarter.
CURRENT AVAILABILITY
3
CLIENT SPOTS OPEN THIS QUARTER
Client spots open this quarter Once filled, the next opening will be in Q3. Strategy calls are first-come, first-served for qualified brands.
CLIENT RESULTS
What established brands say about working together.
"Before working with Alli, I was feeling really discouraged and stuck when it came to my ads. From our first call, Alli stepped in with such clarity and precision. Within the first few weeks, we saw a complete turnaround: 2.87% click-through rate, $1.31 AUD cost per lead, 317 new high-quality leads, and 5 backend sales from my tripwire offer. My messaging was connecting. I felt seen in my own marketing. And most importantly, I felt inspired again. If you're a coach or service provider who would prefer to spend their time delivering, rather than stuck in the Facebook Ad abyss, Alli is the person to call."
Jennifer Robertson
Author, Fertility Coach
"I recently worked with Alli for DFY ads management. Before working with her, I was struggling with not knowing anything about the tech behind ads, how to set them up or the creative behind them. Throughout the process, Alli helped by creating all of the ad creative, setting it up, troubleshooting as needed and clearly communicating how the ads were performing. I would highly recommend Alli to anyone who is looking to get ads started and running without spending months trying to DIY it!!"
Susan Portz, MS, RD
Fertility Dietitian
"From start to finish, Alli clearly guided me through all the steps necessary to complete what I thought would be an overwhelmingly difficult process. From the questions Alli asked it was evident that she has organizational skills suited to complete my project. The finished project is more than I could ever have imagined or even hoped for!"
Kathy Berlin
Piano and Voice Instructor
"I recently worked with Alli for an ad audit (full day intensive). Before working with her, I was struggling with my funnel and ads. Throughout the process, Alli helped by providing clear feedback and a concise to do list. Because of her expertise, I was able to get started on changes right away. I especially appreciated the hands-on approach, clear communications, and genuine care for me as a person. I would highly recommend Alli."
Dr. Dagny Rearden
College Success Made Simple
CLIENT RESULTS
What brands say about working together.
"Before working with Alli, I was feeling really discouraged and stuck when it came to my ads. From our first call, Alli stepped in with such clarity and precision. Within the first few weeks, we saw a complete turnaround: 2.87% click-through rate, $1.31 AUD cost per lead, 317 new high-quality leads, and 5 backend sales from my tripwire offer. My messaging was connecting. I felt seen in my own marketing. And most importantly, I felt inspired again. If you're a coach or service provider who would prefer to spend their time delivering, rather than stuck in the Facebook Ad abyss, Alli is the person to call."
Jennifer Robertson
Author, Fertility Coach
"I recently worked with Alli for DFY ads management. Before working with her, I was struggling with not knowing anything about the tech behind ads, how to set them up or the creative behind them. Throughout the process, Alli helped by creating all of the ad creative, setting it up, troubleshooting as needed and clearly communicating how the ads were performing. I would highly recommend Alli to anyone who is looking to get ads started and running without spending months trying to DIY it!!"
Susan Portz, MS, RD
Fertility Dietitian
"From start to finish, Alli clearly guided me through all the steps necessary to complete what I thought would be an overwhelmingly difficult process. From the questions Alli asked it was evident that she has organizational skills suited to complete my project. The finished project is more than I could ever have imagined or even hoped for!"
Kathy Berlin
Piano and Voice Instructor
"I recently worked with Alli for an ad audit (full day intensive). Before working with her, I was struggling with my funnel and ads. Throughout the process, Alli helped by providing clear feedback and a concise to do list. Because of her expertise, I was able to get started on changes right away. I especially appreciated the hands-on approach, clear communications, and genuine care for me as a person. I would highly recommend Alli."
Dr. Dagny Rearden
College Success Made Simple
ALLI MARLER
Meta Ads Strategist
CONVERSION-FOCUSED. RESULTS-DRIVEN.
I don't just manage campaigns. I build acquisition systems.
Most businesses hiring for Meta ads get someone who launches campaigns and monitors dashboards. They get reports full of reach and impressions. They get activity without clarity.
I work differently. My entire focus is on what actually moves your business forward... qualified leads, sales, and a systematic approach to improving both over time.
I work specifically with established brands that already have traction. That's deliberate. Ads don't build businesses from scratch, they amplify businesses that are already moving. If you have market proof and you want more reliable, scalable performance from your Meta spend, that's exactly what I'm built for.
My background isn't in making pretty ads. It's in understanding buyer intent, building testing frameworks, and translating ad performance into language that connects to revenue. I think commercially, not just tactically.
Focused exclusively on Meta ads strategy, not a generalist
Works only with established brands that have real market traction
Conversion and buyer intent at the center of every campaign decision
Strategic partner, not a task-based freelancer
PICTURE THIS
Imagine opening your dashboard and actually liking what you see.
Not hoping the numbers look okay. Not bracing yourself for a conversation about why this month underperformed. Just clear, consistent data that tells a story you understand and results you can actually use.
Your sales team gets better leads.
Not just more volume, higher quality. People who are already warmed up, already aware, already showing buyer intent signals.
Your ad spend has a defensible purpose.
Every dollar has a strategic reason behind it. You know what you're testing, what you're scaling, and what you've already learned.
Meta ads become a reliable channel.
Not a gamble. A repeatable, scalable acquisition channel that supports how your business grows, quarter after quarter.
PICTURE THIS
Imagine opening your dashboard and actually liking what you see.
Not hoping the numbers look okay. Not bracing yourself for a conversation about why this month underperformed. Just clear, consistent data that tells a story you understand and results you can actually use.
Your sales team gets better leads.
Not just more volume, higher quality. People who are already warmed up, already aware, already showing buyer intent signals.
Your ad spend has a defensible purpose.
Every dollar has a strategic reason behind it. You know what you're testing, what you're scaling, and what you've already learned.
Meta ads become a reliable channel.
Not a gamble. A repeatable, scalable acquisition channel that supports how your business grows, quarter after quarter.
COMMON QUESTIONS
Answers to what you're probably thinking.
Why a 3-month minimum?
Because meaningful Meta ads results don't come from a 30-day sprint.
The first month is research, strategy, and launch. Month two is where the testing data starts to become useful. Month three is where real optimization and scaling decisions happen.
Anyone promising dramatic results in 30 days is selling you something that doesn't hold up, a 3-month minimum is the honest minimum to do this work properly.
What's the total ad budget I'd need?
That depends on your industry, offer, and goals. The management investment starts at $2,500/month, which is separate from your ad spend.
We'll discuss a realistic ad budget for your situation during the strategy call so you can make an informed decision before committing to anything.
What if we don't get results?
I don't offer guarantees of specific outcomes and I'd encourage you to be skeptical of anyone who does.
What I do guarantee is: a documented strategy, a structured testing process, clear reporting tied to your conversion goals, and honest communication if something isn't working and why.
Results depend on a combination of strategy, offer, and market. I control the first one rigorously and help you understand the others.
I've had bad experiences with agencies before. How is this different?
I work with a small number of clients at a time, which means your account gets genuine strategic attention, not a junior account manager checking in twice a week.
I focus exclusively on Meta ads strategy, not a generalist offering ten services. And my reporting is tied to business outcomes, not vanity metrics that look good on a PDF.
The qualification call exists specifically to make sure we're a genuine fit, I turn away brands that aren't right for this model.
Do I need to provide ad creative?
Ad copy and creative are part of the package.
For visual creative (video, photography, graphic assets), we'll discuss what you have available and what we'll need.
In many cases, we work with what an established brand already has and develop a creative testing plan around it. This gets clarified before anything is signed.
COMMON QUESTIONS
Answers to what you're probably thinking.
Why a 3-month minimum?
Because meaningful Meta ads results don't come from a 30-day sprint.
The first month is research, strategy, and launch. Month two is where the testing data starts to become useful. Month three is where real optimization and scaling decisions happen.
Anyone promising dramatic results in 30 days is selling you something that doesn't hold up, a 3-month minimum is the honest minimum to do this work properly.
What's the total ad budget I'd need?
That depends on your industry, offer, and goals. The management investment starts at $2,500/month, which is separate from your ad spend.
We'll discuss a realistic ad budget for your situation during the strategy call so you can make an informed decision before committing to anything.
What if we don't get results?
I don't offer guarantees of specific outcomes and I'd encourage you to be skeptical of anyone who does.
What I do guarantee is: a documented strategy, a structured testing process, clear reporting tied to your conversion goals, and honest communication if something isn't working and why.
Results depend on a combination of strategy, offer, and market. I control the first one rigorously and help you understand the others.
I've had bad experiences with agencies before. How is this different?
I work with a small number of clients at a time, which means your account gets genuine strategic attention, not a junior account manager checking in twice a week.
I focus exclusively on Meta ads strategy, not a generalist offering ten services. And my reporting is tied to business outcomes, not vanity metrics that look good on a PDF.
The qualification call exists specifically to make sure we're a genuine fit, I turn away brands that aren't right for this model.
Do I need to provide ad creative?
Ad copy and creative are part of the package.
For visual creative (video, photography, graphic assets), we'll discuss what you have available and what we'll need.
In many cases, we work with what an established brand already has and develop a creative testing plan around it. This gets clarified before anything is signed.
READY TO START?
If your Meta ads should be performing better... let's find out why they're not.
Apply for a no-pressure strategy call. We'll look at your current situation, identify the gaps, and determine if ads management is the right fit for your brand.
Established brands only
3 spots available this quarter
No obligation on the call
Qualified fit required
READY TO START?
If your Meta ads should be performing better... let's find out why they're not.
Apply for a no-pressure strategy call. We'll look at your current situation, identify the gaps, and determine if ads management is the right fit for your brand.
Established brands only
3 spots available this quarter
No obligation on the call
Qualified fit required
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